Kristal Kola To Launch Türkiye’s First Spring Water in Cans
宾州亚德利——2022年12月13日 – Kristal Kola (Kristal) is set to launch the Turkish market’s first spring water in cans, delivering a sustainable product in sustainable packaging with powerful messaging to match. The company selected 云顶集团糖果游戏 Bevcan EMEA, a business unit of 皇冠控股有限公司. (纽约证券交易所代码:CCK)(皇冠)(sustainability.fc-daudenzell.com)作为其包装合作伙伴. In addition to being able to produce the cans in-country at its Osmaniye plant in southeast Türkiye, 大大减少了克里斯托的碳足迹, 云顶集团糖果游戏 provided input on sustainability statistics printed on the can itself. Displayed in Turkish and English, the messaging is an integral part of the package’s design. 其目的是教育消费者有关金属的知识, citing that recycling aluminum saves up to 95% of the energy used to produce virgin aluminum and that more than three-quarters of all aluminum ever produced is still available for use today.
“在Kristal Kola, recycling and our awareness of sustainability are of the utmost importance,Bayram Altuntoprak评论道, 营销经理. ”这样的, we develop projects by prioritizing the time and cost values in recycling for both our consumers and our natural resources. We believe that developing water packaged in cans is an innovative step taken by our company, which has been producing beverage products for many years. We are certain this will be a pioneering success in the sector. Having collaborated with 云顶集团糖果游戏 for many years, they were the perfect partner to deliver this project.”
The collaboration represents an important milestone for Kristal on its sustainability journey, making the impact and accuracy of the can’s messaging points and graphics critical. Water in cans is an important innovation for the traditional water industry; to be the first in the country to launch a canned water will demonstrate Kristal’s support for improving the sustainability and accessibility of an increasingly strained global resource.
“Kristal came to us with a vision to make a difference–to create a better, 通过它提供的产品使世界更可持续发展,维罗妮克·库鲁拉说, 市场和业务发展总监, 云顶集团糖果游戏 Bevcan EMEA. “这些价值观与我们自己的价值观非常一致, 以及欢迎Ajans, Kristal的设计机构. We ensured the messaging was factually accurate as well as perfect in appearance once printed onto the can itself.”
The finish of the cans capitalizes on the beauty of raw aluminum, 文字用深蓝字体显示, and features a matte finish to add a premium feel to the package. 除了可持续性统计数据, the package includes messages about metal’s infinite reusability by utilizing the ‘Metal Recycles Forever’ logo from Metal Packaging Europe.
Şafak Akcam, 欢迎Ajans的机构主管, 他说:“从我们开始这个项目的那一刻起, 我们整个团队都充满了热情, and seeing 云顶集团糖果游戏 share the same emotions as the rest of us just motivated us even more. 除了商业考虑之外, cr吃 just a little contribution for a better and more sustainable world will be a source of pride for us and Kristal Kola, and getting great feedback from a team who specializes in the subject also gave us real joy.”
Kristal canned water will be available to buy in retail outlets across Türkiye. 这是该国首个此类项目, 它将使Kristal Kola成为可持续发展的领导者, marking the wider commitment of the company to promoting a Circular Economy in the region.
关于皇冠控股有限公司.
皇冠控股有限公司., 通过其子公司, is a leading global supplier of rigid packaging products to consumer marketing companies, 以及运输和保护性包装产品, 为广泛的终端市场提供设备和服务. 全球总部位于宾夕法尼亚州的亚德利. 欲了解更多信息，请访问 sustainability.fc-daudenzell.com.
欲了解更多信息，请联系:
在欧洲:薇罗尼卡 Curulla，市场部 & Business Development Director, 云顶集团糖果游戏 Bevcan EMEA; Tel: 33 1 49 18 40 28; 电子邮件: 薇罗尼卡.Curulla@eur.fc-daudenzell.com
在美国:Jon Beam, 市场总监, 云顶集团糖果游戏 云顶集团糖果游戏 North America; Tel: +1 (215) 698-5248; 电子邮件: 乔纳森.beam@fc-daudenzell.com
In South America: 法比奥 Braido, Commercial Manager, 云顶集团糖果游戏 Embalagens Metalicas da Amazonia S.A.; Tel: +55 11 4529-1081; 电子邮件: 法比奥.Braido@fc-daudenzell.com.br
在墨西哥:h
编辑咨询:沙里克·谢里夫, 媒体顾问, FINN Partners; Tel: +44 777 5888 280; 电子邮件: 部门.sharif@finnpartners.com
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